Rowan and Martin's Laugh-In was a very popular fast-paced slapsticky sightgaggy TV comedy show in the mid to late 1960s. In 1968, Presidential candidate Richard Nixon, who had previously had a reputation of having a cold robotic personality, appeared on screen on the show for less than six seconds to state, "Sock it to me?" Many pundits (whatever a pundit is) believe that this brief segment humanized Nixon in the public eye and was literally the turning point which allowed Nixon to win the election.
George Schlatter, the producer of the show, was a flaming liberal (imagine that--a liberal from Hollywood!). Schlatter states that the one thing he regrets doing more than anything else in his life was running that three-second segment.
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