NOTHING LUCKY ABOUT "I LOVE LUCY"
In the 1950s, newspapers often featured a game called "Lucky Bucks" where readers could win prizes by matching serial numbers on dollar bills. This game was a plot element in a 1954 episode of I Love Lucy, but the show's sponsor, Phillip Morris Tobacco, insisted that the name of the game on the show be changed to "Bonus Bucks." Phillip Morris required that the writers of I Love Lucy eschew use of the term "lucky" whenever possible, as it did not want to remind the viewers of its competitor's product Lucky Strike cigarettes.
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