In 1891, William Wrigley, Jr. moved to Chicago to find additional markets for his father's soap business. As a promotion, he initially offered a free box of baking soda with each bar of soap. When he discovered that the baking soda was far more popular than his soap, he abandoned the soap and concentrated on selling the baking soda. He then offered free chewing gum as a further incentive to buy the baking soda. You can probably figure out what happened next.
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