The most popular greeting card of all times is Hallmark's Pansy Card, which was issued in 1939 for Mother's Day but was re-released in 1941 as a "thinking of you" card. It originally cost a nickel. It is still available, but at a substantially higher price. Over 30 million have been sold since 1942 (the year which Hallmark started keeping records of cards sales).
The outside of the card features a basket of pansies and reads: To let you know I'm thinking of you. Inside, the verse continues: Pansies always stand for thoughts – at least that's what folks say. So this just comes to show my thoughts are there with you today. Because of the vague wording, the card is suitable for all sorts of occasions. In fact, in 1958, two men bought one to send to a buddy on the eve of his execution.
The design was used by the Postal Service for its 2010 "Love" stamp.
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