Murderer Gary Gilmore was killed by a Utah firing squad on January 17, 1977. He was the first person officially put to death in the United States after a ten-year moratorium on executions which ended when the Supreme Court upheld the constitutionality of capital punishment in 1976.
Gilmore affirmatively sought to have the sentence carried out as soon as possible and stymied all attempts by his lawyers to contest the penalty. According to executive Lan Wieden of the Wieden+Kennedy ad agency, Gilmore's last words of "Let's do it" were the inspiration for the Nike advertising slogan of "Just do it."
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